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Strategize:
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Analysis
of client goals/needs
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Analysis
of current branding/marketing efforts
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Analysis
of current online/offline efforts
-
Understanding
internal department needs
-
Understanding
various target audiences
-
Gauging
short/mid/long-term objectives
-
Set
strategic Objectives
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Establish
a plan
Design:
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Design
site architecture
-
Explore
various design possibilities (look/feel, imagery, formatting, etc.)
-
Explore
various site flow possibilities (content placement, etc.)
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Explore
various navigation possibilities (architecture, interactivity, etc.)
-
Explore
possible application development and interactivity
-
Review
and refine
Produce:
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Design
production (graphics, navigation)
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Multimedia
production (flash, audio/video, demos, etc.)
-
Content
implementation (static or dynamic)
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Application
development and software implementation (ecommerce, forms, etc.)
-
Interactivity
development and production (database integration, etc.)
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Testing
(various browsers, bandwidth environments, etc.)
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Style
Guide production
-
Delivery
and maintenance
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